Swedish sportswear pioneer CRAFT proudly presents its unique Dress Guide – a tool for users to play around, educate themselves and find the right individual outfit! The Dress Guide can be found on the website www.craft.se, but is also used for retail support. The program not only finds the right outfit depending on sports, temperature and ambition, it also provides detailed information on ergonomics, cut and material – a unique, playful tool for all sports lovers!
CRAFT’s Dress Guide explains how functional sports clothing works to enhance athletic performance: it provides information on key factors such as moisture management, ventilation, the layering principle and ergonomics. Where are the body’s hot spots? What technologies are involved in the creation of highly technical bike pads? How does body control work?
The unique tool further allows all consumers to find the right outfit – from top to bottom, including recommended accessories and offers detailed information on each product. Thus, the Dress Guide, which can be found on the brand’s website, easily navigates the user to his/her right individual outfit best suited for the respective sports/ambition/ temperature – and, of course, gender.